What Is Fulfillment by Merchant (FBM)?

3PL Glossary
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Fulfillment by Merchant (FBM)

Fulfillment by Merchant (FBM) Definition

Fulfillment by Merchant (FBM) is an order fulfillment method where the seller manages storage, packing, and shipping directly instead of relying on a third-party fulfillment service like Amazon FBA.

Fulfillment by Merchant (FBM) Meaning

FBM allows sellers to maintain full control over inventory, shipping processes, and customer service, offering flexibility and cost savings. This method is ideal for businesses with established logistics or those wanting to avoid extra fees associated with third-party fulfillment. By handling fulfillment in-house or through a 3PL provider, businesses can optimize shipping speeds and maintain higher profit margins.

With FBM, you store and manage your inventory, pack each order, and handle shipping directly or through a trusted logistics provider. This approach allows you to control costs, maintain flexibility in fulfillment, and build stronger customer relationships by offering personalized service.

Partnering with a reliable 3PL ensures efficient warehousing, faster shipping, and better scalability. If you want more control over your business operations while reducing third-party fees, FBM is the ideal choice.

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Buske Logistics is a Top 40 3PL with over 35 warehouses across North America, specializing in warehousing, transportation, and value-added services. We provide tailored logistics solutions serving major Fortune 500 companies.

FBM is crucial for businesses looking to retain control over their fulfillment process, allowing for customized shipping strategies and better inventory management. It helps businesses avoid the high fees of third-party fulfillment services while ensuring a personalized customer experience.

For example, an online retailer using a 3PL warehouse can efficiently store products, manage bulk shipping, and reduce overhead costs. By leveraging third-party logistics providers, sellers can streamline fulfillment without losing control over customer interactions and brand reputation.

FAQs

Is Fulfillment by Merchant (FBM) better than Fulfillment by Amazon (FBA)?
What are the main costs associated with Fulfillment by Merchant (FBM)?
Can a business use a 3PL provider for Fulfillment by Merchant (FBM)?
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