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Value Added Logistics

How 3PL Value Added Services Simplify Order Fulfillment

Steve Schlecht
Written by
Steve Schlecht
Published on
September 23, 2024
Updated on
August 6, 2025
Table of Contents

Third-party logistics (3PL) value added services are essential for businesses aiming to optimize their order fulfillment process. From kitting to branded packaging and returns management, these services streamline operations, cut costs, and enhance customer satisfaction. With the right 3PL partner, businesses can focus on growth while ensuring customers receive accurate, on-time deliveries every time.

What Are 3PL Value Added Services?

Value-added services (VAS) are enhancements beyond basic warehousing and shipping that improve efficiency and customer experience. These services provide operational flexibility while helping businesses meet modern fulfillment demands.

Common 3PL value-added services include:

  • Inventory Management: Real-time stock tracking to prevent overselling or stockouts.
  • Pick and Pack: Accurate and efficient order assembly.
  • Kitting & Assembly: Bundling multiple products before shipping.
  • Custom Packaging: Branded, secure packaging tailored to your brand.
  • Reverse Logistics: Seamless returns handling and restocking.
  • Labeling & Barcoding: Accurate product tags and scannable codes for efficient tracking.
  • Quality Control: Rigorous inspection to ensure every item meets your standards.
  • Retail Compliance: Packaging and labeling that aligns with retailer requirements.

What is Order Fulfillment in Logistics?

Order fulfillment services encompass the entire process of receiving, processing, and delivering customer orders. It starts when an order is placed and continues through picking and packing, shipping, and handling returns. 

Effective order fulfillment involves accurate inventory management, streamlined processes, and reliable shipping. When done right, it ensures that customers receive the correct products on time, leading to higher satisfaction rates. 

For businesses, especially those managing high volumes of orders, seamless fulfillment is essential to staying competitive and meeting market demand.

5 Common Fulfillment Challenges (and How 3PLs Solve Them)

Efficient order fulfillment is essential to customer satisfaction, cost control, and business growth. Yet many companies—especially in fast-paced markets like Indianapolis—face recurring issues that hinder performance.

Below are five common fulfillment challenges and how partnering with a third-party logistics (3PL) provider can help solve them.

1. Inventory Inaccuracies in Order Fulfillment

One of the most critical fulfillment issues is inaccurate inventory tracking. Without real-time visibility into stock levels, businesses risk:

  • Overselling products that are out of stock
  • Stockouts and delayed backorders
  • Frustrated customers and lost sales

For instance, an Indianapolis-based e-commerce electronics store oversells a high-demand product due to outdated inventory systems. The result? A flood of backorders, customer complaints, and reputational damage.

✅ How 3PLs Help

Modern 3PLs use integrated warehouse management systems (WMS) that provide real-time stock updates, accurate forecasting, and low-inventory alerts—eliminating the guesswork and reducing errors.

2. Slow Order Processing and Fulfillment Bottlenecks

Many businesses still depend on manual or outdated order processing systems, leading to:

  • Slower pick-and-pack operations
  • Missed delivery deadlines
  • Higher labor costs and customer churn

For example, a retail brand experiences a holiday sales spike but lacks the fulfillment capacity to handle it. Delayed shipments trigger negative reviews and lost customer trust.

✅ How 3PLs Help

3PLs automate pick-and-pack workflows, offer scalable labor, and optimize workflows to improve speed and accuracy—even during peak periods.

3. High Return Rates Due to Fulfillment Errors

Frequent returns often stem from poor picking, packing, or shipping practices, which result in:

  • Wrong or damaged items sent to customers
  • Increased return shipping and restocking costs
  • Strained customer relationships

A good example is when a fashion brand regularly ships incorrect sizes due to human error in order picking. Return volumes spike, and repeat purchase rates drop.

✅ How 3PLs Help

By implementing robust quality control, barcoding, and kitting procedures, 3PLs minimize fulfillment mistakes and ensure each order is accurate and securely packed.

4. Inconsistent and Excessive Shipping Costs

Unpredictable shipping expenses can erode profits if logistics aren’t properly managed. Businesses may face:

  • Last-minute expedited shipping fees
  • Lack of rate transparency
  • Limited carrier options

For instance, a small business constantly pays premium rates due to last-minute shipments caused by internal delays—hurting margins.

✅ How 3PLs Help

3PLs provide access to bulk carrier discounts, route optimization, and transportation management systems (TMS)—helping businesses lock in lower, predictable rates.

5. Lack of Scalability in Fulfillment Operations

As demand grows, many companies find their in-house fulfillment infrastructure can't keep up. This results in:

  • Inventory overflow
  • Missed growth opportunities
  • Customer service disruptions

For example, a subscription box company gains viral attention but can’t scale fast enough to fulfill the surge in orders, leading to delays and order cancellations.

✅ How 3PLs Help

3PL providers offer flexible warehouse space, staffing, and tech infrastructure that grow with your business—so you’re ready for whatever comes next.

Industry-Specific Use Cases: How Different Sectors Benefit

  • E-commerce: Handles high order volumes and returns with ease using kitting and real-time tracking.
  • Healthcare: Requires secure, compliant packaging for sensitive products.
  • Retail: Custom labeling and packaging support seasonal promotions.
  • Automotive: Just-in-time inventory and complex part assembly benefit from structured fulfillment support.
  • Food & Beverage: Temperature-controlled storage and FDA-compliant handling for safe, timely deliveries.
  • Industrial Sector: Scalable warehousing and kitting for heavy-duty parts and supply chain efficiency.

How Buske Improves Fulfillment with 3PL Value Added Services

Automated Inventory Management

Buske uses cutting-edge warehouse management systems (WMS) to offer real-time inventory tracking across all fulfillment centers. This reduces costly overstocking and helps prevent out-of-stock issues that can derail customer satisfaction.

In fact, a retail management analysis shows that real-time systems significantly reduce stockout rates and trim excessive stock holdings. Real-time data also cuts manual stock audit times by 35% and increases customer satisfaction by approximately 30%, further reinforcing operational ROI. (source).

Pick and Pack Precision

Buske’s trained fulfillment specialists and automated tools deliver fast, accurate pick and pack services tailored to SKU-level details. This level of precision ensures consistent quality, even during seasonal surges or flash sales.

As a result, businesses that leverage our automated 3PL solutions often see fewer returns due to improved order accuracy and reliable fulfillment execution.

Optimized Shipping Solutions

Buske’s long-standing partnership with clients like General Motors and PepsiCo has allowed us to tailor logistics services that meet their complex operational needs, from just-in-time inventory for automotive parts to precise cold chain management for beverage products.

Additionally, Buske’s extensive carrier partnerships ensure companies benefit from the most competitive rates when businesses face inconsistent shipping costs, eliminating last-minute rush fees.

Reverse Logistics Management

Buske simplifies the returns process through streamlined reverse logistics that minimize customer frustration and allow for fast inventory reintegration. Our system supports return labeling, product inspection, and restocking—helping businesses manage returns more efficiently.

According to industry surveys, Shopify’s average return rate ranges from 20–30%, often driven by sizing issues, misleading product descriptions, or unmet expectations. A complicated returns process only worsens customer dissatisfaction, but with Buske’s 3PL support, brands can maintain loyalty by offering a smooth, reliable experience.

3PL Value-Added Services FAQs

Can I maintain my brand identity using 3PL packaging services?

Yes—Buske provides custom packaging options including branded boxes, inserts, and labeling to keep your brand consistent.

What industries benefit most from using 3PL value-added services?

E-commerce, retail, food & beverage, healthcare, and automotive all rely on 3PL value-added services for speed, accuracy, and compliance.

Is outsourcing fulfillment to a 3PL good for customer service?

Absolutely. You get faster shipping, fewer errors, and more time to focus on engaging with customers.

Are value added services scalable for growing businesses?

Yes—3PLs like Buske offer infrastructure and tech that scales with your operations.

Final Thoughts: The 3PL Advantage

Choosing the right 3PL partner can transform your supply chain. With Buske’s value-added services, businesses gain efficiency, cost control, and customer satisfaction—all key to long-term growth.

Looking to cut fulfillment costs, reduce errors, and scale faster? Contact Buske Logistics today to see how our 3PL value-added services can transform your logistics